When does the official shopping season for Christmas begin?
This year it seems to be as soon as the pumpkins, the ghouls and the gobblins of Halloween have been laid to rest for the year. I was in Canadian Tire store here in Aurora last weekend when I passed by the seasonal area. Already in eisle were the LED Christmas lights, the garland and other Christmas bric a brac were being put on the shelves.
Heck, Friday the Christmas Tree at Rockefeller Center in New York City was being erected. When I was in New York City, I loved the tree and the festive skaters of Rockefeller Center, but in November? This seems to be a little much.
The question is who is driving the season of Christmas earlier and earlier? Commercial establishments, like Canadian Tire & Sears, would be the main culprits. My question to these multi million dollar corporations is why do you have your Christmas Commercials on now?
Canada Post has even gotten in on the rush to get Christmas going by sending out a flyer that says when the last day Christmas packages can be sent via mail. Is this really necessary before December 1st? Sure Christmas presents headed overseas must leave before December 1st in order to be gaurenteed prime real estate under someone’s Christmas tree.
As for me, well I bought some LED Christmas lights this morning from Canadian Tire. Am I a hypocrite? No, I’m just prepping my window that faces Yonge Street for next weekend’s Santa Claus Parade in Aurora. Aurora has “Santa under the Stars” parade which means the Santa Claus Parade occurs at night. Want to see the parade in Aurora? Check out the local cable company, ACI, website because apparently the cable company will be taping the parade and broadcasting it on their website. As for the lights, I’m hoping to be apart of the celebration that evening of fine Aurora community spirit.
The only dissapointment I have about the lights, and I only noticed this when I opened the box, is that the LED lights I bought, when they burn out their done! Yes, no replacement bulbs are available for this string. I find that a little environmentally irresponsible of the people at NOMA. NOMA, the company that made the lights, should have all their strands of Christmas lights have the ability to have their bulbs replaced instead of being forced to throw out the entire strand and buy a new one once some of the lights have burnt out. It just doesn’t seem right.
As I’m in the marketing business with my job, however, I don’t mind Christmas hitting the stores earlier. This season secures my employement as this is the biggest season for merchandising and associated product placement industries in large stores like Loblaws and Canadian Tire.
But, I do find it weird to be looking at Christmas crap in November. Christmas should not start until December 1st. Otherwise you might get tired of Christmas by the time Christmas Day actually arrives. But I guess that is why people usually take the week of Christmas off….because people have grown weary of the Christmas season. Its a pity really.
What ever happened to Christmas starting on December 1st? What ever happened?